Do you want to learn some useful SEO copywriting tips from Copyblogger’s Brian Clark? Brian is the CEO of Copyblogger Media, and runs Copyblogger.com. He has vast experience in copywriting, copyblogging and search engine marketing.
One of the coolest things about him? He is regularly referenced in famous books including Seth Godin’s Linchpin and Chris Brogan’s Trust Agents.
Here are 6 awesome SEO copywriting advice from an awesome digital native!
Write content for both humans and search engines.
If you have an SEO strategy, you need inbound links. Website posts that generate a lot of inbound links are more valuable. They are also more rankable compared to those similar content without inbound links.
Do you have a good piece of content with a catchy headline? People can share that and link to you. Remember, the more links you have, the higher you will rank. Your content needs to be shareable and easy to find!
Avoid the most common copywriting mistakes.
The most common mistakes copywriters commit? Distance yourself from the following!
Not focusing on content creation.
Not knowing what a landing page is, or how to use one.
Not paying attention to headlines.
Not formatting your blog content properly.
Find new inspiration for your blog content.
Read Brian Clark’s advice when it comes to searching for the right blog inspiration:
“I always love to tell the story about how the printing press was invented by Gutenberg seeing a wine press and a coin stamp. Those two things have nothing to do with printing, but he figured it out from there. Or like Henry Ford went to a meat packing plant in Chicago and saw how they had conveyor belt assembly lines, and he applied that to the automobile industry, which was completely unheard of before then. So you have got to look for the intersections, but they are usually off in another area, and just be very observant about it. There are ideas everywhere.”
Write clear, catchy and interesting headlines.
Brian Clark recommends writing your headlines before composing the post itself. Your headline is your promise to your audience. You are promising them that your content will definitely deliver.
Think about your post, and what you are going to write. Work towards that goal and promise.
Never underestimate the power of list posts.
The more specific your content is, the higher your click-through rates will be. Why not write a very specific list post? Anyone can go through a list content quickly—it is very easy to read.
Remember to keep a Swipe File.
What is a swipe file? It is a great way to keep track of the things that worked in the past, and the reasons behind them. Swipe files can also deliver you great inspiration.
What are Brian’s favorite Copywriting and SEO Resources?
Well, he follows the people at SEOmoz, BlueGlass and HubSpot. Moreover, if you want more readings, Brian recommends “Breakthrough Advertising” by Eugene Schwartz, and “Advertising Secrets of the Written Word” by Joseph Sugarman.
What are the things that you learned from Brian’s blogging and copywriting advice? Do you think you can improve your business by following the aforementioned tips and tricks?